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5 Things You Should Include In Your Website
As the Internet continues to grow, there are certain pages that are vital to your website and it's success.
These pages often define your site and it's necessary to ensure that they are available to visitors should they require more information about you or your services.
Vital Website Information
Here are several pages that you must have on your website:
- About Us: This page is important because it tells people who you are. People like to see the face behind the site and they want to be certain that they are working with real people.
- Contact Information: Many people will use the web for research purposes, but when it comes to dealing with other businesses they often want to do so over the phone. If you are a site where people are ordering products and you are shipping them, then you will also want to include where you are located. This is important as it may influence their decision on whether to purchase items from you or not. Consumers may also want to know where you are located out of curiosity.
- Privacy Policy: A privacy policy is important if you are going to be requesting personal information other than an email address. If they are going to be giving you their name, credit card information, etc. then they will want to know that you are not going to be selling their information to third parties.
- Terms of Agreement: If you are providing information of any kind online, then a Terms of Agreement is vital website information to have listed. The page should basically state that you cannot be held liable for what a visitor does after visiting the site. The page should also say that by using the website, the visitor agrees to these terms.
- FAQs: This page is important if you know that you will receive emails that ask similar questions. Not only can this be vital website information for an e-commerce business but for informational sites as well.
Why You Should Have this Website Information
When consumers visit a site they want to know they have some security. They also want to know that there are real people running this site and that it has not been abandoned.
You can keep people at rest by supplying this vital website information. Consumers will know that they can click on these links, email you and will get a response. This simple and basic information can also save you a lot of time and headache. By providing consumers with this website information you are able to answer many of their questions without having to lift another finger, other than keeping the site updated of course.
There are still old fashion consumers out there who want to know that they can call you up if they feel that they need to. This information can also help you to portray that there is a real person out there as it can be written in such a way that a little bit of personality shines through.
Action Steps for Including Important Website Information
- Begin brainstorming and recognizing any areas that your consumers may have questions about. Put the answers to these questions in a FAQ that is easy to navigate.
- Develop these pages yourself so that a little bit of personality will shine through. If you use a writer, have the writer write the information in a profession, but conversational tone.
- Use all of your most up-to-date information and portray your business in a positive light.
Important Points to Keep in Mind When Developing A Website
- These pages cannot be forgotten as the website grows. Many companies will post websites that are quickly forgotten about and never updated.
- If you lose a manager or a person who has contact information on the page, don't forget to remove as soon as they are gone.
- Keep things interesting and readable. These pages often contain a large amount of information, but you should keep it easy to read by using sub-headers and a lot of white space.
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