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Every day there are thousands to millions of new websites being built and placed on the Internet. The key to being successful is to define your own Unique Web Proposition so that you are able to define your place in the Internet marketplace.
The first step in doing this is determining who else is in the marketplace with you.
Questions to Ask of Your Website Competition:
When you begin to evaluate yourself and compare your site to the competition, you will want to ask yourself three basic questions.
1. What are they selling?
2. What do you offer that your website competition doesn't?
3. How can you describe your website in one persuasive line?
This is all about defining your niche. If you feel that your proposition is somewhat restrictive, then that's good. That means you have found your niche in the marketplace.
This is an essential element in Internet success. This clearly defines who you are and will help you to begin focusing on various other aspects website promotion. This is the area of the web that you want to market. If you find that you have a lot of website competition in your niche, then you will need to find ways that make you a better buy than your competition.
What Problem Do You Solve that Your Website Competition Doesn't?
People search the Internet for answers. They have snails in their aquarium, where did they come from? They go to the Internet to find the answer. They need to renovate their kitchen, but they don't know where to start. They go to the Internet to find the answer.
It doesn't matter what business you are in, to be successful on the Internet you have to be able to answer these questions. The more questions you can answer in your particular niche, the more popular your site will become.
Evaluate the problem that you can solve for consumers that your website competition hasn't touched or has very little information on. You will be able to capitalize on their weaknesses. Use weakness as an opportunity and it will work every time. What Unique Advantages Do You Have Over Your Website Competition?
When developing your unique website proposition you will need to begin by looking at what you offer versus what the competition offers. What are the unique advantages of your products or service? Prioritize these in order from the most unique advantages down to similar advantages.
What are the problems and weaknesses of your products or services? Prioritize these as well and see where you stand versus where your competition stands. How do your products and services perform? Are they better quality than what your website competition offers? Remember that on the Internet it's all about offering something that your competition doesn't already offer.
If you offer similar services, then why should consumers go to you versus the competition? These are the types of questions that you need to ask yourself and brainstorm with your business partners on. Sure, there are several businesses that sell your product or service on the web, but how can you be better than them?
Action Steps For Researching Your Website Competition
1. Begin by writing up a small questionnaire with similar questions to those above. Print several of these off and begin evaluating the competition.
2. Line up the competition and compare your services and products to your competition.
3. Begin compiling a list of what you offer that your competition doesn t.
Important Points About Your Website Competition
- There are millions of websites on the Internet. You are going to find that even in a small market, you will have a lot of competition.
- Your unique web proposition will define who you are in the marketplace.
- You can't beat your competition on every point, but you can do your best to be strong where they are weak.
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