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It is possible to submit your Web site for free to search engines.however, when you use paid search engine programs, you'll find that the process of listing will be faster and will bring more Web traffic to your Web site more quickly.
Other than pay-per-click and other advertising programs, such as Google Adwords, it is not necessary to pay for search engine rankings if you follow the right optimization and design tips and have patience while the search engine Web-crawling and indexing process takes place.
Human-Powered Search Directories
If you have a limited budget, you'll want to make sure that you have at least enough to cover the price of submitting to the directory at Yahoo! (called a "directory" search engine because it uses a compiled directory), which is assembled by human hands, not a computer.
For a one-time yearly fee of approximately $300, you'll be able ensure that search engines that are crawlers (a search engine that goes out onto the Internet looking for new Web sites by following links) will be able to find your Web site in the Yahoo! directory. It may seem like a waste of money to be in a directory-based search engine, but the opposite is true. Crawlers consistently use directory search engines to add to their search listings.
If you have a large budget put aside for search engine submissions, you might want to list with both directory search engines and crawler search engines, such as Google. When you first launch your Web site, you may want it to show up immediately in search engines and don't want to wait the allotted time for your listing to appear. If this is the case, you might want to consider using what is called a "paid placement" program.
Crawler Search Engines
Submitting to search engines that are crawlers search engines that look throughout the Internet to seek out Web sites through links and meta tags means that you'll likely have several Web pages listed within the search engine. The more optimized your Web site is, the higher you'll rank within the search engine listings.
One of the top Internet crawler search engines is Google. Google is extremely popular because it is not only a search engine, it also is the main source of power and information behind other search engines, such as AOL.
The best thing that you can do when getting your Web site listed at Google is to make sure that you have links within your Web site. When you have accurate links on your Web site, you ensure that crawler search engines are able to find you. One thing to keep in mind is that if you have good links and you listed your Web site with a successful directory search engine, such as Yahoo!, you may find that crawlers are easily able to find you, thus eliminating your need to list with Google in the first place. However, don't let this stop you from building good links into your Web site and constantly updating them.
Action Steps
1. Make sure that you have at least enough to cover the price of submitting to the directory at Yahoo!.
2. You might want to list with both directory search engines and crawler search engines, such as Google.
3. The best thing that you can do when getting your Web site listed at Google is to make sure that you have links within your Web site.
Important Points
- It is possible to submit your Web site for free to search engines.
- It may seem like a waste of money to be in a directory-based search engine, but the opposite is true.
- The more optimized your Web site is, the higher you'll rank within the search engine listings.
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