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Meta tags are just part of the overall search engine optimization program that you need to implement for your Web site.
We can't stress enough that inclusion of properly formatted meta tags is not a magical solution to ensuring top search engine rankings.
You need to be aware that you are competing against potentially thousands (or more) of other Web sites promoting the same products, using similar keywords, and employing other techniques to achieve a top search engine ranking.
Meta tags have never guaranteed top rankings on crawler-based search engines. However, they do offer a degree of control and the ability for you, as the Web site or business owner, to impact how your Web pages are indexed within the search engines.
When it comes to using keywords and key phrases in your meta keywords tag, you want to use only those keywords and phrases that you've actually included in the Web content of each of your Web pages.
It's also important that you use the plural forms of keywords so that both the singular and plural forms will end up in any search that people do in search engines using specific keywords and key phrases. Other keywords that you should include in your meta keyword tags are any common misspellings of your keywords and phrases.
Many people commonly misspell certain words, and you want to make sure that search engines can still find you despite these misspellings. Using misspellings in your meta keyword tags ensures that people will still find you at the top of the rankings for your business market.
Don't repeat your most important keywords and key phrases more than four to five times in a meta keyword tag. Another thing to keep in mind is that if your product or service is specific to a certain location geographically, you should mention this location in your meta keyword tag. You want to make sure that those people who are searching for products and services specific to a certain area are sure to find you at the top of the search engine rankings.
Meta tags comprise formatted information that is inserted into the "head" section of each page on your Web site. To view the "head" of a Web page, you must view it in HTML mode, rather than in the browser view.
In Internet Explorer, you can click in the toolbar on VIEW and then SOURCE to view the source of any Web page. If you are using a design tool such as FrontPage or Dreamweaver, you will need to use the HTML view to edit the source code of your Web pages. You can also use Notepad to edit your HTML source code.
Every Web page contains the opening <HEAD> and closing </HEAD> tags. The meta tags will be inserted between the opening and closing head tags. Other than the page title tag, all other information in the head section of your Web pages is not viewed by individuals when they browse your Web pages.
The title tag is displayed across the top of the browser window and is used to provide a description of the contents of the Web paged displayed.
Action Steps For Good Meta Tags
1. Use only those keywords and phrases that you've actually included in the Web content of each of your Web pages.
2. Use the plural forms of keywords so that both the singular and plural forms will end up in any search that people do.
3. Using misspellings in your meta keyword tags ensures that people will still find you at the top of the rankings for your business market.
4. Don't repeat your most important keywords and key phrases more than four to five times in a meta keyword tag.
Important Points About Meta Tags
- Meta tags have never guaranteed top rankings on crawler-based search engines.
- Meta tags comprise formatted information that is inserted into the "head" section of each page on your Web site.
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