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Most people are online to either shop or to get an answer. If you can provide both, then you're even better off! The Frequently Asked Questions page or FAQ is a common term on the Internet.
These pages are must-haves for online businesses that are selling a product or a service. These are the same questions you would hear from customers in a regular land-based store. Only here you can answer them before they are asked.
The FAQ: Answers to All Their Questions
Think about how many times you have been shopping online and needed to know just a couple answers to some questions before you made the commitment to buy.
You search the whole website, but to no avail there were no answers. At this point you may have either left the site to look elsewhere or you may have been forced to email them company for answers to your questions. Now, think about how many purchases you would have made if those answers were readily available in a FAQ on that site. You probably would have made the purchase right away, right? The same is true for your customers.
Everybody is going to have questions whether they are about the products, warranties, returns or other general questions about doing business with you. This is just the nature of being in business. If you can answer those questions through an FAQ without the consumer having to take steps to contact you directly your browsers are going to be converted into buyers.
FAQs Can Evolve Over Time
As time passes you are bound to get some questions that are not answered on your FAQ. As these questions come in, add them to the FAQ. Not only will this keep your email not as busy as before, but it will provide your consumers with a comprehensive buying guide.
The FAQ will also become a constantly changing part of your website that is continually being updated and you know what that means! The search engines will eat it up. Your consumers will also find that you care about customer service because you offer an FAQ that is able to answer all of their questions and makes life so much easier on them and you.
A company that is able to provide a comprehensive buying guide will impress consumers and the FAQ will give your consumers the impression that you are truly professional and trustworthy.
FAQs are Not Just for Businesses
FAQs can be incorporated into just about any type of site. For example, if you have an informational site on crafts and you are getting emails on a regular basis with basic questions.
Begin to compile the answers to those questions in an FAQ. Not only will you be helping to solve the problems of others, which is usually why they're on the Internet in the first place, but you will also be turning your site into a great reference. This means that you will get more traffic and the search engines will love the constantly changing and new content being added to your site.
Action Steps For FAQ's
1. Begin compiling basic questions that you are often asked and create a basic FAQ.
2.As your site grows, continually add new questions and answers to the FAQ.
Important Points About FAQ's
- Try to cover all of the basic questions first, such as Do you take checks or money orders? and then go into the more complex questions and answers.
- Make the link to your FAQ fairly obvious so it will be easy to find.
- Keep the page updated as often as possible.
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