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I want you stop and think for just a minute. How many emails did you send out today? How many emails are you going to send out after you read this?
How many emails are you going to send tomorrow and the next day?
Do you use an email signature or do you just sign them with your name? Ah ha! Most people fail to utilize this little bit of marketing ingenious that exists in their very own email program, but these can generate a lot of traffic.
Email Signatures: Yesterday and Today
Email signatures have always been around, we've just failed to utilize them properly. Many people fail to realize how many emails they are constantly sending on a daily basis. Sure, a lot of them are probably to people you know and who already know about your website, but how many people don't really know you? Email signatures have actually grown in technology somewhat.
It used to be that they were pretty simple and you only really put your name, your position and your company. But, now many of them will allow you to upload a picture as well. This is a prime location for your logo and your website.
A lot of our website promotion has to go on outside of the website itself. Sure you can build a website and a few people might find it, but you really need to advertise it to get the most traffic. One of the best ways to do this is to simply add your website link onto your email signatures. If you have multiple websites, then put them all on there or if you have separate emails for each site, have a signature for each address. Most email programs allow you to have more than one signature option.
So Easy to Use, It's Crazy!
Email signatures are not difficult to set-up. You simply go to the tools section of Microsoft Outlook or your other email program and click on signatures. You can choose your fonts, have as many lines as you want and include a hyperlink to your website.
Every time you open an email, your signature is automatically there and added. Even the picture of your logo is sent along. Could it be any easier?
Email Branding
Now, if you really want to brand your emails along with the email signatures then you can use this great thing called stationary. There are several stock stationeries available in most email programs, but you can also find several others online that complement your brand. You can also design your own if you would like.
Action Steps For Use Email Signatures
1. Go to your email program immediately and make a signature.
2. Add your logo.
3. Add your website address as well as your name and contact information.
Important Points About Email Signatures
- By adding your contact information including phone number, address and even your fax number, your emails become useful to those you are contacting with.
- Check your link to make sure it works properly.
- Logos will add a branded feel to your email.
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