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Color schemes are essential to website design. They are often the very first things you begin to think of when you begin tossing ideas around in your head.
The colors are also important because this is how your visitors will see your site and make their first judgments.
It's All About Harmony
Colors are often associated with music. If the notes aren't right or out of tune, then the music sounds bad.
The same is true for colors. If the colors clash, they can be hard to look at. They can also give your visitors a feeling of discord. Most people are used to using a Red-Yellow-Blue. On the web, you want to use Red-Green-Blue. This gives you different harmonies that tend to work well on the web.
It is also important that you use a certain amount of common sense when choosing a color scheme. If you are a financial institution, you probably won't want to go with red, yellow and blue. These primary colors will give you too much of a kid feel. On the other hand, if you are a teacher this is an excellent color scheme for you. However, it is always important to look at your logo design's colors as well.
Using Color Scheme Tools
If you just can't seem to find the right color scheme on your own, there are several tools that you can use to pick the right colors. Programs such as Color Schemer are excellent for helping you to choose the right color scheme. This tool is excellent at helping you to harmonize colors and you can also adjust the lighting and saturation values.
Color Wheel Pro is also an excellent tool. This is for those individuals who are serious about getting their colors not just right, but perfect. This is excellent if you are looking at colors in a logo, but want to find several other colors that will harmonize and create an identity package for your website.
Color Schemes and Marketing
Colors are very influential in the marketplace. Take a moment and think about the grocery store. When you go into the grocery store what color do you normally see if a product is on sale? Most likely it's going to be red. Red is commonly associated with impulse buying and stores will use this to their advantage. Blue on the other hand is often associated with serenity. Many colors may be used simply used to catch your attention.
You will definitely need to consider your business as well when choosing a color scheme. If you are selling items for kids, then you can get away with cool colors such as lime green, day-glo orange and a radiant blue. If you are a lawyer's office, you may want to stick with maroons, navy blue and grays. These are more conservative colors that your consumers will respect.
Action Steps for Choosing a Color Scheme
1. Consider the colors in your logo and look at your color scheme options associated with these colors.
2. Find a tool to help you if you aren't very artsy and aren't sure of your color harmonizing skills.
3. Use colors that are associated with certain actions such as red for buy.
Important Points to choosing a Color Scheme
- If you are a commercial business, then use colors that suit your role in the marketplace.
- If you are a personal website, you have a lot of color options but be certain that they do not clash.
- Use colors that are easy on the eyes.
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