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A NEWSLETTER is a great online marketing tool that businesses can use to keep in touch with thousands of customers and visitors. It takes only minutes to create, minutes to deploy and costs just about a couple of cents per issue.
Retaining customers and encouraging online visitors to BECOME customers is really the trick to stay on top in ANY business. As such, why not leverage the opportunity that the Internet brings? TV, radio and print ads costs thousands of dollars but newsletters save the same purpose for just a fraction of the costs!
Why Newsletters Work
Customers are reminded of you all the time. Newsletters are that 'gentle nudge' that remind customers of who you are and why they should visit your site again and again to purchase your products and services. Yet, newsletters are NOT spam. Your customers will know that they received your newsletter because they signed up for it so the chances of your newsletter being ignored is less.
Professional, yet personalized. With today's various email marketing applications, you can set-up a professional looking newsletter in minutes and have this 'blasted' or sent to your thousands of customers in minutes! Also, the great thing about newsletter applications is that they can be customized. For example, let's say your records say that a great number of your customers are celebrating their birthdays in January. So why not send a special newsletter to all January celebrants only with special discounts and offerings? This is a great way of selling your site while giving customers the 'personal touch'.
How to Set Up a Newsletter
Setting up a newsletter is very easy. First of all, try to find an email marketing software that suits your needs and budget. Most of these applications have hundreds of templates that you can use so you can literally start right away. If you prefer your own template, you can commission someone to design your newsletter for you.
Plan your newsletter editions issues in advance. Don't just prepare topics for one issue; plan ahead for 3 months or so. This way, there is a 'natural build up' of topics or at least a natural grouping of topics instead of jumping from one point to another.
Create a client database. Of course, what's a newsletter if you don't have a list of people to send it to? As such, ensure that your site has a facility for visitors to sign up for your newsletter and ask them to recommend your newsletter and site to family and friends as well.
The cost-effectiveness, simplicity and ease with which newsletters can remind consumers of your business should not be neglected. So try it! You really do not have to look far to make customers come back for more.
Action Steps to Start a Newsletter
- Start collecting email addresses of clients either via your website or having a guest book by your counter.
- Come up with a great design for your newsletter.
- Identify what you want to say / promote. Newsletters should not be just 'empty marketing'.
- Plan your newsletter editions issues in advance.
- Track responses!
Important Points to Start a Newsletter
- Issuing newsletters is one of the cheapest and fastest ways to promote your business.
- Newsletters are professional mediums, yet can be tailored to your target consumers.
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