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In a business owner's bid to increase online traffic , one tends to forget the SIMPLEST marketing tools and one of them is the use of email signatures. Yes, we are talking about that little block of text that SHOULD appear at the end of your email messages. If you think that email signatures are not useful, think again. With email signatures, you are just a click or a phone call away from existing and potential clients.
How to Add an Email Signature in Your Messages
Creating and adding an email signature is not rocket science. If you using Outlook Express or MS Outlook, the ability to make and add email signatures is likely under the Tools -> Options -> Mail Format tab . This may slightly differ from one Outlook Express or MS Outlook version to the other. Also, other email clients (e.g., Hotmail, Eudora, etc.)
may be different so when in doubt do use the Help or FAQ section of your email client. Whatever it is you use, it will only take about two minutes to do so do it today!
8 Ways to Properly Incorporate Email Signatures in Your Messages
Like most things in life, excessiveness is folly and this is also applicable with email signatures. So to ensure that you use them properly, take heed of the following.
Make the format of your email signature clean and simple! In general, use Times New Roman or Arial 10 pt. and do not use double spaces (they are difficult to read!)
Write your full name. Remember, this is business and you need to come across professional, simply putting "Joe" will not do.
Don't forget your company name and slogan. Please do NOT include your top products or services here as this annoys email recipients. As a general rule, keep your firm's tagline or slogan to just one short line. Although your major benefit is encouraged and acceptable!
Include your business phone and fax numbers.
Adding your business address is optional. Why? Many clients will not venture out immediately to your address anyway and will most likely take a look at your site first so putting your address now in your email signature just costs space. Further, if you have a home business, you may want to think twice about proclaiming your address to the whole world.
Depending on your business, add your ONLINE contact numbers such as your YM or AOL id, Skype id, etc.
Add your website and make it a 'live link'. Make it easy for consumers to find you by ensuring that your website is clickable and directly linked to your site.
Do NOT add images; they annoy email recipients because they are simply 'clutter' on the message and makes the email 'heavy'.
An email signature is basically your online business card and just like the traditional cards, wouldn't you want to hand it out to your contacts? Of course you do so fire up your email client now and add your email signature.
Action Steps to Promoting your Site with Email Signatures
- Identify the information that should be on the email signature.
- Experiment with fonts and text colors. The signature should be 'subtle' but not obscure.
- Test the email signature with friends and relatives.
Important Points to Promoting your Site with Email Signatures
- KISS - keep it short and simple... but complete!
- Avoid images.
- Avoid quotes / citations. It's a business email signature!
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