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Lawrence Probst III rose to fame in the computer gaming industry by growing Electronic Arts (EA) into a powerhouse manufacturer of cutting-edge games.
Some of the biggest computer titles of all time have been produced under his leadership and direction, including mega-hit The Sims, Need for Speed, as well as the Harry Potter franchise.
Lawrence Probst III - Playing the Game of Computer Entertainment
Lawrence Probst III, better known as Larry to his friends and most other people, knows what gamers want. More importantly, he delivers what they want and more too.
Probst started with Electronic Arts in 1984 as Vice-President for Sales. He soon emerged as a talented and visionary employee who worked hard to make games and make them known. He eventually rose to become EA's current Chairman and Chief Executive Officer, starting various popular gaming franchises and helping define the industry with great visual flair and a knack for content and design.
Larry has an unusual proclivity for knowing what's hot and what's not as far as gaming is concerned. This despite the fact that he rarely, if ever, plays video games. He seems content to be a directive force within the company and this concentrated focus certainly hasn't distracted from his efforts at market penetration and dominance.
EA has blossomed into one the world's leading computer games manufacturers under Probst who continues to develop titles that reach a wide range of players. EA's net revenue has reached $3.129 billion under his leadership and his vision and management have proven to be most beneficial to the company.
The Lawrence Probst III Quick Bio
Full name: Lawrence Probst III
Birth date: 1950
Birth place: Pennsylvania
Company: Electronic Arts
Industry: Computer Entertainment
Key success traits: analytical, intuitive, risk-taker
Additional:
Criticized for his avoidance of M-rated games (like the popular but ultra-violent Grand Theft Auto) he introduced a few M-rated titles of his own. EA has struggled in this particular gaming area but Larry, like all good leaders, has recognized the market and instead of avoiding it, is making an attempt to capture the market.
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