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At the peak of Helena Rubinstein cosmetics, Helena Rubinstein was one of the richest women in the world.
While she started with opening beauty salons and parlors, this soon evolved into an entire product line that became ubiquitous on the vanity tables of women everywhere.
How Helena Rubinstein Built Her Cosmetics Empire
At the age of 18, Helena Rubinstein was already experimenting with medical formulas and potions. The very first beauty salon that the world had ever seen was because of Helena Rubinstein.
It was a beauty salon in Melbourne, which was followed later on by other salons in such cosmopolitan cities as London, Paris and New York. She had initially noticed that most Australian women had rough and reddish faces that needed coverage so she developed a face cream that was sold in her salons.
Later on, when the face cream took off, she started selling the products in major department stores. Aside from cosmetics, Helena Rubinstein is remembered because of her revolutionary style of leadership wherein she empowered women to have the necessary skills to convincingly close out the sales of her products.
She required all of them to undergo professional training in cosmetics first before she would employ them. This business leader was also not afraid to advertise her products and in fact, maximized the media mileage that she and her products received in the press.
In her salons, she started a Day of Beauty, which catered to the needs of women that the salon would address. Needless to say, it was an instant hit and women flocked to this business leader's salons whenever this happened. She also helped women develop a diet plan for beauty so that they could become accustomed to a routine that would enhance their looks.
When she remarried, she even developed a cosmetics line for men in honor of her husband. Up until the time of her death, the control of the company was in her hands. Helena Rubinstein remained iconic, remembered for always being impeccably dressed and groomed and is the ultimate representative of the company that she built from the ground up.
The Helena Rubinstein Quick Bio Full name: Helena Rubinstein
Birth date: December 25, 1872
Birth place: Poland
Company: Helena Rubinstein Cosmetics
Industry: Personal Care/Home Products Key success traits: family-oriented, frugal and innovative
Additional:
It is said that Helena Rubinstein actually brought lunch to work everyday to save money, even though she died with about 100 million dollars to her name.
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