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There is no doubt about it; email marketing can help you easily promote your online business, get more traffic and increase sales. However, the key here is to engage in opt-in e-mail marketing.
The problem with bulk e-mail is that recipients often resent receiving them and do not bother to read them at all.
However, opt-in email marketing is when people choose to receive your emails because they have a particular interest in the product or service that you are offering.
As such, they will most likely take the time to read through the emails that they have received from your online business.
Opt-In E-mail Marketing - When the Customer Says 'Count Me In'!
As an online business owner, your tendency is probably to amass as many email addresses as possible and be tempted to send SPAM. Well, DO NOT.
Opt-in email marketing may be a slow process at the start but consider the fact that you will get a highly-targeted audience. Indeed, what's the use of thousands of email addresses when only a handful are interested in your products or services anyway?
On the other hand, if people opt or choose to receive emails from you, then there is a higher percentage of actual purchases because these people have pre-qualified themselves. They WANT to hear what you have to offer. Opt-In E-mail Marketing - Mistakes to Avoid
Now, that people choose to receive emails from you, take care not to over do it. That is, ensure that you are not sending out your newsletters, special emails about discounts and promotions, and others several times a week. This will only serve to annoy your consumers.
When you do send out emails, ensure that it is professionally designed. It does not have to be a great work of art but it should convey to consumers that you put in great effort to create or design it. Apart from the way it looks, your email campaigns should also convey good information.
It can be about your company, about the industry in general, or something specific about your products and services. Remember that with opt-in e-mails , the medium is the message. If you keep things direct and straight to the point, your customers will sit up and listen.
Lastly, ensure that all the links on your emails are working so that when they do decide to go to your site, they can do so without any hindrance.
Action Steps to Opt-in E-mail Marketing
- Before you put an option on your site asking people to sign up for more information or updates from you, ensure that you already have several emails prepared in advance.
- Always send a Thank You email after people have opted in for your emails or newsletters.
- After several emails or newsletters, feel free to ask your subscribers for more information about them (e.g., birthday, city, etc.). The reason you ask for this only after a certain period is so that you first gain the trust of the subscriber. The information will help you get a clearer picture of your customer base.
Important Points to Opt-in E-mail Marketing
- Opt-in emails offer better results because your messages are going to a highly targeted market.
- Do not send emails on a 'high-frequency' basis.
- Ensure that your email marketing campaigns are all professionally-designed.
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