|
Some time ago, the words email marketing brought about a negative thought in the minds of consumers. This is because email marketing almost always meant SPAM.
While those days are not entirely gone, home-based businesses and netprenuers now realize more and more the value of not irritating consumers and opting for better and more targeted ways of reaching consumers via email.
E-mail marketing is now all about permitted email sending. This means that the people receiving your emails have actually signed up first to receive your email. Although you may think that this may limit your number of recipients, it does, however, make your marketing efforts more targeted and as such provides more tangible results.
Email Marketing Software Saves You Time, Money and Allows You to Generating MORE Sales for Your Business
If you have not yet used email marketing before in any of your marketing or advertising campaigns... you really should!
Save on COSTS. If you have a niche market and only have a small client base, you would still want to be in touch with them continually right? Well, for as low as $10 (sometimes even lower) you can be reaching your client base. Of course, if you have a BIG list of customers, e-mail marketing software also answer your BIG needs while at the same time offering small rates.
Save on TIME. Speaking of BIG lists, imagine trying to send out over 50,000 emails just in time for a special weekend promotion you have on your ecommerce site. Now, that's a lot of emails. However, by signing up for the use of email marketing software, you can launch your e-mail marketing and be done with it in minutes.
You do not risk the wrath of consumers. As mentioned, SPAM is really something that you should not engage in. Not only is it illegal but you also turn-off many potential customers who will instead remember to NOT buy from you. Proper email marketing techniques are permission-based or what they call opt-in emails, where subscribers sign up to receive your email. This way, they are more acceptable of your emails and are more likely to read them instead of hitting the DELETE button. Correct email marketing practice is also to place an Unsubscribe button. This way, the consumer feels that he or she is the one in control and not you.
You are able to REALLY target your clients. Why bother to send out one million un-targeted emails that will only generate a few clicks? With email marketing software, you maximize your money and your time by ensuring that those who receive your message are the ones who are most likely to purchase your product or service.
This also helps you stay focused on the message of your email marketing campaign. For instance, you may have a big client base, but if you are offering a special discount on perfumes, why send them out to ALL your contacts?
Just send them to the female gender of your contacts list! Or if it's perfume discount for Valentine's Day, send them only to the males on your list.
You are able to measure the effectiveness of your email marketing campaign. Email marketing enables business owners to really track the success rate of their email marketing efforts. You can track bounce backs, unsubscribe rates, clickthroughs, and more!
This information in turn will help you keep track of business trends and as such guide you in your next campaign.
So, are you ready to give e-mail marketing software a try? Check out the following to get you started!
Bronto Better Email Marketing
Atomic Mail Sender
M@ilWorkz
Lyris
intellicontact
Action Steps to Start Using Email Marketing Campaigns
- Start collecting email addresses of clients either via your website or having a guest book by your counter.
- Identify what you want to say / promote. Email campaigns should not be just 'empty marketing'.
- Test your campaign using a small group and tweak when necessary.
Important Points to Start Using Email Marketing Campaigns
- It saves you business time and money.
- You do not annoy customers with this form of marketing.
- Allows for well-targeted ads.
- Allows for an easy and fast way to quantify results.
Related Articles
A Simple Solution for Email Marketing That Gets Results
What Is Opt-in E-mail Marketing and How It Can Help You?
Tips For Creating Good Online Copy
Tips For Writing An Effective Sales Letter
[ More Marketing Tips ]
|
