 Focused Advertising Works Best!
Sometimes, having toned down or simple advertisements can actually have more impact on your target market.
It does not always follow that the flashier the ad, the more it will be noticed. Sometimes, customers are more likely to pay attention to an ad that says less but means more.
Do Less with Ads and See More Results!
If your advertisements are not getting the response you have hoped for, then it's probably time to simplify and go with marketing ads that do not overwhelm its audiences.
Following are tips on how you can do just that.
One way to 'do less' with ads is by selecting the words that you intend to use very carefully. Why would you want to use two sentences when your message can be delivered in one? Apart from quantity, quality is also important. Do not use words that require the reader to pick up a dictionary!
Remember the KISS rule - Keep It Short and Simple
Simplify your ads by NOT using too much graphics or images. For online advertisements, this is better because it takes less time to load. For offline marketing ads, this means less expense.
Readability
Do away with fancy fonts and intricate layouts. Not only do these compromise the readability of your ads, they also take longer to make and end up costing more!
Focus on Benifts
State the most important benefit in your ad in a clear and concise manner. The more you focus on the benefit and the clearer you can say it in less words, the more impact you'll have. Clear and to the point!
Response Counts
Remember that the goal of doing less with ads is still to get maximum response from consumers. So think long and hard on what you need to cut back without sacrificing the message that you want your ad to convey.
Action Steps to Do Less with Your Advertisements
- Take a long and hard look at your ad(s) and see if it 'violates' any of the tips above.
- Make a list on improvements on the ad.
- BEFORE you make any changes, ensure that you have an accurate figure on how good your current ad is (i.e., how many sales has it brought your online business?).
- Make the changes you want and test the ad on a small group for feedback.
- Mention the most important benefit in less words! Clear and to the point
- When ready, launch the new ad and track results! (Don't forget to compare it with the results you got with the previous ad.)
Important Points to Do Less with Your Advertisements
- Say more... with less words.
- Do away with images / graphics (or at least use only a few and only when absolutely necessary).
- Avoid fancy fonts and complicated layouts.
- Clear and to the point
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