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When it comes to business costs, you should definitely set aside a budget for marketing .
And if you have a shoe-string budget, don't despair! All you have to do is leverage the power of the Internet with these sure-fire marketing tips that are bound to shoot your ad visibility through the roof.
Increasing Ad Visibility via Online Means
Thanks to the Internet, advertising doesn't only mean getting into costly TV ads, radio ads and hiring models for billboard advertisements . And since, most people go online everyday anyway, your ads reach a wide range of people spanning the globe.
Press Releases - You can write your own press release and issue it for free or for a very small cost. If 'writing' is not one of your many talents, then hire a ghostwriter to draft one for you. You can then submit your press release to various free online services such as PRWeb.com, Free-Press-Release.com and ProductNews Network.com (this latter is exclusively for new products). PRWeb and Free-Press-Release are free but there are paid versions as well which gives you access to a wider market but for starters the free version will do. The ProductNews Network.com, on the other hand, is not free and you have to contact the site to get a quote.
- Website Promotions - chances are, you probably already have a website promoting your products or services. Don't forget to leverage this online real estate of yours! Put special banners, discount buttons, and of course inform your readers via your e-newsletter.
- E-mail marketing is one of the most INexpensive, wide-reaching, and quantifiable advertising mediums accessible to business owners today. Costs can be as low as $10 depending on the number of emails you wish to send your advertisements to.
Don't forget the Yellow Pages! Did you know that the Yellow Pages continues to be one of the most used marketing methods today? This is because more and more people are actually appreciating the fact that they see ads WHEN they want it and not when advertisers want it. As such, place your ads on the Yellow Pages too - both in the traditional hard-copy Yellow Pages AND Internet Yellow Pages. This way, when your consumers are in 'buying mode' and searching for your products and services, you are there right before them.
- Good old word-of-mouth. Consumers are a discriminating group of people. They don't just buy from you just because YOU say you're the best. They want feedback from other consumers too and you must see to it that this 'need' is met. In all the online means mentioned on this list, do not forget to put an easily accessible Clients Testimonial section. This short section of your advertisement can be the difference between a BUY and a BYE.
These five ways to boost your advertising visibility do not require you to spend hundreds or even thousands of dollars in marketing and yet gives you maximum exposure. Try them out and see just how easy it can be to guide consumers to your doorstep.
Action Steps to Boost Ad Visibility
- Don't spread yourself too thin. Identify what particular product, service or feature do you want to promote and focus on that.
- Which of the five ad mediums above is easiest for you to implement? Start on that one and check the response before moving on to the others.
Important Points to Boost Ad Visibility
- Focus on the five main online ways to promote your business - press releases, on-site promotions, email marketing, Internet yellow pages, client testimonials.
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