Split Testing is an effective way to advertise because it allows for two versions of the same ad to be printed in a newspaper or magazine.
This is essential because of the way it affects the readers.
Seeing two different ads may seem strange, but really it will broaden the chance the ad will be seen.
Magazines do this all the time. Not only are they paid twice for featuring the ad, but they allow for two different works of art in the same magazine.
Newspapers also feature these types of ads frequently. In the newspapers, you will find ads for local business or services. This allows for much repetitiveness, but also for researching the most cost effective, and audience catching ad.
Why Split Test?
Split testing is a tool to compare effectiveness in advertising. You may print two ads that will appeal to two audiences. This is used quite often in print media because of the number of volumes one print may have.
The split test idea somewhat resembles the magazines cover. They are trying to appeal to the most potential buyers possible. Having two pictures for a cover draws more attention, and will appeal to many more people than only having one cover will.
Take, the magazine Cosmopolitan for example, the magazine will often print two covers to get noticed and bought by different groups of people. This proves effective when the ads are pleasing to the eye, and can stand out in a crowd of other magazines. Newspapers
Local newspapers may do this to advertise in different parts of the paper. You may see an ad for telephone services in the today section of your paper, and another for the same services in the business section.
The ads may look different, and gear toward different audiences such as home service and business service. The audience is different and may not read the entire paper. Each ad is placed where it is most likely to be seen, and therefore, makes the most sense to advertise in this way.
Not only do you get the most out of your money, but also you are making money with your money. This is how you become successful and wealthy.
Online
Online advertising can be simple banners to fancy flash commercials. The bigger your site is, the better the advertisements on your site will be and there will a demand for your space. You can use this strategy as well.
Create similar advertisements and use them throughout the web. The more unique and different they are the more attention you will attract. You can even use variations on similar ads and track their effectiveness.
Action Steps For Split Test Marketing
1. Choose where and what you would like your advertising to be seen.
2. Create two similar advertisements considering their audience.
3. Print the ads and analyze your results.
Important Points About Split Test Marketing
- Gear your advertisements toward the audience most likely to buy it.
- Put your advertisement where it is most likely to be seen by potential customers.
- Analyze results for more effective advertising next time you wish to purchase ad space, or create an ad.
Related Articles
Tips For Writing An Effective Sales Letter
Creating Effective Headlines
How To Successfully Test Your Ads
[ More Marketing Tips ]
|
