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The backbone of any good advertisement is a quality major selling idea. The major selling idea is the main idea that inspired the advertisement altogether.
The only way to create advertisements is to plan them beforehand and the planning process begins with choosing the major selling idea.
Once you have that you can build the advertisements, or series of, around that idea. The idea is that the audience will hear and remember the product when they go to the store.
The major selling idea can be anything you like, but planning it to match the target audience is a smart thing to start off with. When you know whom your audience is you can better decide on the best major selling idea.
The major selling idea is usually something quite simple, and the creative minds in the advertising company will elaborate on the idea for you/with you. This is fun to do, and you may come up with several different options to choose from.
The Target Audience
The target audience has a big part in choosing the major selling idea, and the ad in general. When you match the major selling idea to it's audience, the hard part is over. You can simply elaborate on the initial idea, and create an ad the audience will relate to and inspire them to buy the product being sold.
Be certain that you take your time in discerning who your target audience is. For some products, this is relatively easy, for others it may be a challenge. Look at the buying trends of consumers in your particular industry and narrow down the group that you are going to target the most.
Effective Major Selling Ideas
The Ford truck ads are based around them being durable, long lasting, and Ford tough. The main selling idea is the toughness of the truck.
It will last you, it will stay nice and in good shape throughout the years, and can handle some wear and tear. This is a great example of the major selling idea of an ad, because each individual ad is different, but has the same idea behind them.
Another example would be Covergirl. We see these ads all the time. The same idea is present in each one. Easy, breezy, beautiful Covergirl is the slogan we hear over and over again, but the major selling idea is the beautiful makeup. Each ad is different, just as the Ford trucks, but the beautiful girls wearing beautiful makeup are always there.
Action Steps For Creating Your Major Selling Idea
1. Choose a major selling idea for a product and stick to it if it works.
2. Plan other commercials for the same product if the profit is still there.
3. Analyze the commercial to ensure the target audience is being pursued.
Important Points About Your Major Selling Idea
- Target the audience you want to buy your ads.
- Study their wants/needs and cater to them.
- Choose an idea that supports the target audience needs and desires.
- Be creative in your advertising and mix it up.
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