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Advertising is a multi-billion dollar industry and being in the middle of it can sometimes feel confusing. The money you spend is supposed to bring you customers, but how do you know you will sell any product at all?
Getting Noticed
Buying ad space and making advertisements is a big part of how much profit a company makes. The more advertising you do the more money you make. When you start to make less money, you scale down your advertising budget.
When you make more money, you spend more on advertising. The more money you spend marketing your company in different ads, the better chance you will move more product. This is simple really.
The more exposure, or amount of times one person sees the same ad, or different ads for the same product the more eager they are to buy. The amount of times one ad is seen is called frequency of advertising, and the amount the ad has been seen by one person is called exposure. Both of these things are easy to achieve with money and resources.
You want to have a high advertising frequency and of course you want a high exposure rate. These two things will help you get the word out to your audience quickly and efficiently.
A Good Frequency
Marketing is fun to play around with, and usually the more fun and outgoing the advertising the better the advertisement is at getting results.
Any advertising company will tell you that in order to make good money you must spend enough to buy several different slots of ad space, sometimes two in the same magazine, newspaper, or television hour. Frequency and exposure are both very good things in the advertising business. And everyone wants to achieve frequency and exposure with their own advertisements. There is a good way to do this without looking overzealous.
You must try to spend your money, or spread your money out amongst several different ad designs by the same designer and use those in the same magazine, or television hour. The ad can be for the same product or for a sister product, either way your product and brand is getting airtime it needs to succeed.
No matter what method of advertising you choose, you want to be certain that your exposure is good exposure. Be certain that the ad design or television commercial you choose is tasteful and will not turn off any potential customers.
If you choose to use celebrities, even local celebrities, be certain that they haven t done anything lately that has cause a controversial stir. You wouldn't want your business associated with that.
Action Steps For Frequent Advertising Exposure
1. Create an ad for a specific product.
2. Choose your audience and target their media of choice.
3. Run the ad once or twice throughout the media.
Important Points About Frequent Advertising Exposure
- Frequency is a good thing, run as many ads as you want. They can be exactly the same ad, or for fun you can mix them up a bit.
- Keep records of which ads worked, and which medias were most successful at selling your product.
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