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There are four ways to write effective classified ads. All four include a local newspaper, or Internet connection.
The newspaper or website you choose to advertise with will charge you per word, or per line depending on the individual site.
A classified ad is an effective tool for selling a personal item, or service. Most classified ads read like this.
Wanted, Lawn Services, will pay $20 per yard plus $10 for blowing leaves and other out of lawn. Call Steve 555-6969
Or, 1999 Ford Explorer, Good cond. AC works, 6-disc CD changer, and leather throughout. $6995.00 OBO Both of these ads can be featured on print media, or through the Internet. To effectively use either of the medias for selling personally you must know how to write a classified ad that is sure to get results.
Be straight forward
Be open and honest about what you are offering. List the make of what it is you are selling, how much you want for it, and the number. You will need to do the rest of the selling on the phone or in person, and they may want to see what it is you are selling before they purchase.
List your product
What are you selling? You may need to be extra informative in classified ads, because not everyone will know what it is you are talking about. For example, you are selling an espresso machine online.
You will need to explain what your product does, and what it is for in order for anyone to show an interest. If you are elaborate in your ad, you may catch the eye of someone who originally didn't know what it was you were selling.
Include product price
The price of your item is in close second to what is most important for an effective classified ad. You need to know how much you are buying something for, and if it is too expensive for your budget.
The price is the first thing most people will look at when shopping online, or in the classified section of the newspapers. The price should be easy to read, and one of the focal points of the ad. You can make the price a focal point by making the print larger than the rest.
Make your ad stand out from the rest
You can do this simply by capitalizing letters or words. You may even choose bold print, or large fonts. Some classified ads will use shapes or exclamations. This all depends on your budget for the ad, because the more flair you use, the more expensive the ad, but also the more eye catching!
Action Steps For Writing Effective Classified Ads
1. Choose the media you wish to advertise with
2. Create a simple to read and eye catching ad
3. Pay for time in the newspaper or on the Internet whichever you choose
Important Points
- Make your ad legible
- Bold your words, or increase fonts
- Make the price and your phone number stand out from the rest
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