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Delving into one of the potentials of the Internet marketing phenomenon called the e-book, eBook Marketing Explained! explains how you can establish yourself as an expert in your chosen field even as you work from home.
eBook Marketing Explained! is available as a demo version via a free downloadable, self-extracting file, which you can open on any computer.
In 14 chapters, author Chaden A. Bates shows you “little tricks and subtle tactics” to maximize your online business potential through e-books. Chapters 1 through 3 are included in the demo version, the rest are accessible upon registration online.
Bates' premise is that effective e-book marketing is built around three systems:
- Incentive Marketing (drawing interest to your message via incentive)
- Two-Step Marketing (inform and call to action)
- Viral Marketing (promotion using other people's efforts)
He says that you must focus on a single intention: to drive your readers to act on the offer you make them. eBook Marketing Explained! begins with a detailed explanation of what Bates calls “the six building blocks to marketing success.” They are:
- Understanding your offer and intent
- Using your e-book as an incentive to be marketed to
- Using your incentive to qualify offers
- Using your qualifier to announce offers
- Creating an effective call to action
- Using your qualifier for further promotion
This e-book contains examples from successful e-book writers and marketers. It shows you how to target your market by creating value for your e-book whether or not you decide to offer it free of charge.
Bates points out that on the Internet, “free” is synonymous to cheap and that you should not undervalue your product as “just another free book”. Rather, he advises that you focus on marketing your e-book as a valuable resource that people will want to own, whether you decide to charge them for it directly or not. Much of eBook Marketing Explained! is devoted to showing you how to do just that.
The Basics of eBook Marketing Explained
Although first made available online in 1999, this e-book is nevertheless a good road map to navigating the e-publishing industry today.
It is also a great reference for novice e-book writers on what it takes to create and promote their own online business, such as:
- Four-part system to creating an e-book people will want to buy and read
- Creating web pages
- Alternate forms of e-book publishing
- Getting your e-book space on the Internet
- Marketing your e-book from your own website
- Marketing your e-book from external websites
- Insider secrets
- Earning bonus commissions
Although author Bates discusses technology that was already available six years ago, he writes in a manner general enough so that the data does not seem too dated. However, even the author admits that, as in all offers and Internet marketing guides, success (and how much you are willing to spend to earn a profit) depends wholly on you.
All in all, eBook Marketing Explained! promises to give you all the tools you need to succeed in your e-book online business and even has a guarantee that you can keep the system free if you do not succeed.
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