Instead of just having the radio on when someone is on hold, create a message about benefits, products, services, or special announcements and promotions.
Create an information booklet related to your industry and be sure to educate your customer about your product or service. Avoid an obvious advertisement about your business. Instead, have a blank area in the booklet where you can include an offer of some sort.
Audio & Video
Create a free informational audio or video about your industry or business. Be specific, clear, and focused.
If you have a brochure or plan to create one, make sure it is easily accessible. In other words, don't have your brochures stacked away where people can't get to them.
Give customers the ability to sign up for a newsletter or mailing list so that you can inform them about new products, services, and special announcements.
Your business should have a website, even if you don't plan to sell from it. Websites are essential for getting any message
out. Be sure to include your website address on all your stationery, and in all of the promotions mentioned above.
Create promotional products such as pens, mouse pads, pins, T-shirts, etc. that will advertise your name, USP, and your website address. Promotional items such as T-shirts are particularly effective because when people wear them
they are increasing your exposure.
Promotional opportunities may be closer than you think. Keep an open mind. Your current customers are your best prospects for more business. The habit of looking for and implementing ideas to promote your business from within will bring you profits for years to come.