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Your sales letter is an important marketing tool. A good system can make you rich, while a bad one can hurt you - especially sales letters that contain exaggerated claims. Exaggeration can even put you out of business.
What do you think about this claim?
Follow my simple step-by-step instructions, and you're guaranteed to earn $9,750 in the next 30 days or I'll double your money back. Yes, you heard correctly $9,750 in 30 days or DOUBLE your money back!
Sound interesting? Does it compel you to look deeper into my product? Maybe . . . or maybe you don't believe me. Either way, if my claim is exaggerated, it will come back to haunt me.
If you can live up to your claim, then make it one to remember! If not, don't make a regular product or service seem like it's the best and only solution.
You should build excitement, but stretching the truth will likely end up haunting you. You may have seen many sales letters promising millions of dollars, a better life, the solution to all your problems, or whatever the case may be. People act on these sales letters because they are looking for solutions to problems.
Now what happens if people use your product and don't benefit from it? Then what? You have their money, but what do they have? Isn't it better to find the real gems in your product and heavily promote this idea? A persuasive sales letter takes time to complete. It takes effort and skill to create.
Copywriters can cost thousands of dollars to create an effective sales letter. I believe that if you are spending thousands of dollars to have a sales letter created, or if you're writing one yourself, you should have one created around the truth. I'm not here to teach morals or put anyone down. A good sales letter targets the reader's emotions.
When you are dealing with emotions and you hit the right buttons, the reader is vulnerable so be sure you are truthful, or you'll end up with unsatisfied customers.
It's easy to create a sales letter with hyped promises and the solution to all of someone's problems, but is it true? Will the solution work for the recipient?
You be the judge. Do you want to make money promoting something that works and end up being proud of your accomplishment, or do you want to make money selling false promises? You be the judge.
That's the way I see it.
To Your Success!
Acey Gaspard
Action Steps for Precise Sales Letters
1. Read your sales letter out loud, and take notice of issues that are exaggerated.
2. Delete all the exaggerated claims.
3. Look for the true benefits of your product or service, and build your sales letter on those benefits.
Important Points to Keep When Writing a Sales Letter
- A good system can make you rich, while a bad one can hurt you - especially sales letters that contain exaggerated claims.
- Isn't it better to find the real gems in your product and heavily promote this idea?
- Will the solution work for the recipient?
- Do you want to make money promoting something that works and end up being proud of your accomplishment, or do you want to make money selling false promises?
[ More Article by Acey Gaspard ]
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